Melvin Sokolsky was a photographer who achieved his greatest notoriety as an editorial fashion photographer in the mid 1960s, but was also very successful as an advertising photographer. While much of his success can certainly be attributed to his creativity and innovative methods, it was his attitude towards his work that produced such high-quality work.
Sokolsky treated his shoots as works of art, regardless if they were for adverising or editorial purposes. He was once quoted, “I resented the attitude that ‘This is editorial and this is advertising’. I always felt, why dilute it? Why not always go for the full shot?”.
A simple, but bold statement. Your work deserves to be conceived and executed with your full artistic vision. It doesn’t matter if you are creating for the sake of creation, or creating to sell undergarments. Either way, it can and should be done with your creative vision.