Archive for July 28th, 2009

Multicultural Consumers: Getting The Imagery Right, by David Morse

Posted on 28. Jul, 2009 by .

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Today’s guest blogger is David Morse, author of “Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation”: This month, General Motors’ Chevrolet brand sponsored a video on YouTube featuring the “Bumble Bee Boys in Briefs” — two buff “go-go boys” wearing Speedos with the word CAMARO stitched across the rear. In [...]

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